Category: Trademarks

The Importance of Trademark Statement of Use for Businesses – Guest Post


Importance of Trademark Statement

As a businessman, you realize how important it is for brand protection as well as outdoing competitors. One of those effective ways is to register a trademark for your company name, logo, or tagline, but mere registration will not suffice. You will also have to file a Statement of Use in order to finally have full protection for the intellectual property. In this article, we tell you exactly what it entails for businesses like yours and why registering one might actually benefit them in turn.

Trademark Statement of Use: Definition

Before discussing the importance of trademark statement of use documents, it is necessary to first know what this document exactly entails. For a first-time registration of your trademark with the US Patent and Trademark Office (USPTO), it’s required that a proof of usage be submitted together with the Statement of Use.

A statement of use for a trademark that is verified is the document that verifies the very fact that the mark in question really uses commerce and generally contains all the details of when it was used originally, what it may appear with goods or services, as well as everything that can provide evidence of its continuous presence on the market. Filing such a document actually verifies that you are using the trademark actively and that you are eligible for its protection.

Establishing and Maintaining Trademark Rights

Having a registered trademark doesn’t automatically grant you perpetual rights. Instead, you must continuously demonstrate your use of the mark to establish and maintain your trademark rights. A trademark statement of use serves as evidence that you are utilizing the mark in commerce, thereby solidifying your legal claim.

Why is a Trademark Statement of Use Important for Businesses?

Now that we understand what a trademark statement of use is, let’s explore the reasons why it is crucial for businesses:

1. Preserving Your Trademark Rights

No valid and current statement of use exists to safeguard your trademark rights, which could put them at risk if filed within specific timeframes. Failure to submit this document in time could result in the cancellation of registration for your mark and its abandonment. By regularly submitting a trademark statement of use, you actively protect your trademark and maintain your exclusive rights, ensuring that nobody else can use or infringe upon your mark.

2. Bolstering Your Legal Position

In today’s competitive business landscape, intellectual property disputes are not uncommon. Whether it’s a competitor intentionally infringing upon your mark or an innocent party unknowingly adopting a similar mark, having a well-documented trademark statement of use strengthens your legal position. It provides concrete evidence of your ownership and use of the mark, making it easier to protect your brand and enforce your rights if necessary.

3. Building Brand Credibility and Trust

A registered trademark accompanied by a valid trademark statement of use adds credibility and professionalism to your brand. As trademark registration demonstrates that your business is legitimate and serious about safeguarding its intellectual property, consumers have become more attuned to their importance and more likely to choose brands with legal protections for trademarks. A strong portfolio, including an up-to-date statement of use, will build your brand’s credibility among your target audience and foster trust between both sides.

4. Facilitating Licensing and Franchising Opportunities

Trademarks are valuable assets that can be licensed or franchised to generate additional revenue streams for your business. However, potential licensees or franchisees will only be interested in partnering with a brand that can prove its trademark rights through a valid statement of use. By maintaining an active statement of use, you open doors to business expansion opportunities, allowing your brand to reach new markets and increase its market share.

5. Strengthening Your Business Strategy

Filing a trademark statement of use is not just a legal requirement; it is also a strategic business move. Regularly reviewing and updating your statement of use forces you to assess your current branding and marketing strategies. It helps you identify areas where your mark might need improvement or expansion, allowing you to adapt your business strategy to better align with your customers’ needs and preferences. This continuous evaluation ensures that your trademark remains relevant and valuable in a continuously evolving marketplace.

6. Protecting Your Investment

Businesses invest considerable effort and financial resources into building and marketing their brands, so registering a trademark and filing a statement of use helps protect that investment by protecting those aspects that set yours apart from rival brands. Without proper protection, other businesses may attempt to profit from your success or dilute your brand’s distinctiveness, ultimately hindering your growth and profitability.

In Conclusion

As a business owner, your brand is one of your greatest assets. Registering and filing a trademark statement of use are integral steps toward safeguarding this investment and maintaining trademark rights. By regularly filing this crucial document, you establish and maintain trademark rights while strengthening legal standing and consumer trust, expanding licensing and franchising opportunities, strengthening the overall business strategy, and protecting investment returns. Don’t underestimate its significance; its long-term success lies within its application!

At Trade Mark That, we specialize in guiding businesses through this process. Our experienced team is dedicated to fortifying your brand’s legal position, building and maintaining consumer trust, and maximizing licensing opportunities. Choose TradeMark That for a trusted partner committed to ensuring the lasting success of your brand.

Why Trademarks Are Important For Protect Startups & Small Businesses – Guest Post


Trademarks Are Important For Protect Startups & Small Businesses

Are trademarks important?

“Trademark” is another way of referring to brands. The Trademarks beats strongly indicating their decisions while choosing products. The trademark in script or any brand name creates goodwill and trust among the consumers so they can easily get attracted. A Trademark logo simply makes it rich, and attractive.

Customers instinctively associate these trademarks with genuine things rather than other companies like Apple, McDonald’s, Dominos, jaguar, and Ford.

So What is a Trademark? 

Trademark is a type of Intellectual property rights that is provided to certain devices, words, logos, symbols & names. It must be different so that it cannot be the same as the registered trademarks.

How Trademarks facilitate the Success of Startups & the Benefits of Trademarks Registration in the long run. 

Here are the 8 Reasons why Trademarks are important to Startups: 

1. Most valuable assets for the Company, Proprietorship or any other business Entity: 

Being a startup, one of your most important assets is your brand & that brand is most embodied in your business name & logo.

Trademarks are useful when a company wishes to expand into franchising, liasoning, increase the variety of its products & services & even increase your worth by selling products & services if you are having a brand name registration.

By Trademark registration online, your brand awareness will get improved & will attract customers.

When your business reputation grows, the more valuable your brand will be recognised.

For a business startup, it makes sense to consult intellectual property specialists as it will be your most valuable asset as you are in the initial business planning process & keep yourself out of the court. We at JustStart help you to avoid court litigation & try to do things on the front end so you need not worry to end up with the litigation process.

2. Protect customers from deception & confusion

If your brand is registered it can protect customers from deception & confusion.

By registering a brand, one distinguishes its services and products from those of the competitors who are not registered trademarks. Therefore acquiring trademark registration online prevents you from getting your name or logo copied.

For example, Disney is a brand name such as Disney theme park, Disney movies, Disney tv shows, Disney park so they have a brand name that no-one have a right to copy as Disney has protected their brand by registering it.

 3. Trademarks Build brand recognition

 Registering your trademark means building brand recognition.

So what is brand recognition?

Brand Recognition means awareness, reputation, and trust among customers. The term brand recognition is the ability of consumers to identify a brand through certain attributes like a wordmark, logo, slogan without necessarily knowing the organization name.

So registering trademarks are important for startups to create brand value. Businesses use this brand recognition to recognize brand & which will increase customer loyalty and differentiate their brands from other brands oftheir peers.

4. It prevents future legal issues.

As trademarks are important aspects of intellectual property. Trademark right allows you to prevent others from using your trademarks to sell similar products or services.

In trademarks, legal issues can occur due to similar trademarks already registered which means same sounding, same pronunciation & similar goods or services or products which are existing in the market. So when you register a trademark & get a trademark certificate you are preventing yourself from future legal issues.

Every organization should be aware of the seriousness of legal issues in trademarks & how they might harm the company’s growth. To eliminate such issues, it is necessary to do a pre-filing test, and a systematic search to avoid similar names, logos, etc. For this pre-filing test, we JustStart team help you in getting your brand name registered. We try to do things on the front end so that you will not end up in the litigation process.

5. Independent to use of Social media & Internet

Once you have a registered trademark, you can easily handle social media & internet. With an effective trademark you can publicize your product or service business on different platforms without having to worry about anything to showcase your products on social media & any other platforms. As a result, your business ranking is going high & the customers will be able to recognize you more often and more easily.

6. Easier hiring

As trademarks are registered, it enables the organization in providing a sense of security & positivity to the employees. The employees who are working feel motivated to work and be part of a reputed organization than a normal company who are not have registered trademarks.

7. Finding businesses becomes easier.

When you get your trademark registration, the customers can easily attract the brand & their trust. Trademark registration is an easy way for customers to identify the brand. The organization can stand out from the crowd using its unique brand name.

8. A Trademark is valid for a lifetime.

Once you have registered a trademark, you have a valid time period of 10 years & after that, you can get it renewed & enjoy the same privileges again.


So here above are the reasons Why Trademarks are important for startups & small businesses. Considering how competitive the market has become in recent times, it would be advisable to choose your brand name wisely so that you will concentrate on your business growth rather than involving in unnecessary litigation. With the right strategies & a trademark, you can gain plenty of desired outcomes that will be fruitful and income-generating for you.

So why wait?

Get your trademark registered with Just Start & get yourself legally protected & an exclusive right as an owner. We will keep you updated & a dedicated relationship manager will guide you for further requirements.