7 Clever Tips to Create an Effective Landing Page for Lawyers

Effective Landing Page for Lawyers

So, you started your own legal practice. This is great for your career, but it requires a lot of time, money, and effort to really take off. And in a competitive business environment, you need something to put your website on the map and attract new clients. Of course, first of all, don’t underestimate the importance of networking and building your brand.

Second of all, there are plenty of tools that can help you distinguish yourself from the competition. For example, a functioning website is one of those things that can make or break your business. Usually, company owners put a lot of time and money into creating the content of their website without really thinking about the specifics of technical SEO.

When you stop getting new inquiries and visitors to your website, it’s time to rethink your digital marketing strategy. Landing pages are among the most effective tools in online promotion. For example, when students look for an excellent essay writing services reviews, they often make their choice based on the selling page of the site. The same goes for legal practice.

Are you ready to boost your sales and attract more paying clients? Here are seven clever tips for creating an effective landing page for lawyers!

What Is a Landing Page, and Why Do You Need It?

Let’s start with the basics. In general, if you deal with search engine optimization in your work, you might already know something about landing pages. In a commercial sense, this can be any part of your website that a client can land on. But from the point of view of marketing, a landing page is what turns a visitor into a customer.

Usually, this is a standalone page that has one goal: to deliver on the promises that you made in your marketing campaign. In other words, here, you explain what you do, why your client needs to choose your business, and what your advantages are. This is a destination of some sort that redirects a user to a specific service on your website.

Tips on Creating a Working Landing Page for Your Legal Practice

So, you can clearly see that every part of your website needs to be on point. Clients and visitors might come to you from different places on the Internet, so you have to be prepared. Here are some tips about creating a perfect online welcome for the newcomers.

Create a Perfect Client for Yourself

Imagine that you are looking for legal advice on the Internet. What would you like to see on the first website that you click? Lots of your clients will be coming from a simple Google search. In a way, you should imagine being a part of your target audience and ask yourself the right questions:

  • Are the services affordable to your clientele?
  • Can you offer them competent advice?
  • Do you have recommendations or reviews?
  • Can your firm accommodate every need of the client?

The answers to these questions should give you an idea about what to put on the landing page!

Choose a Correct Type

There are some distinctive types of such content. Many companies use them at the same time for a different target audience. In fact, for your legal practice, you might want to create several landing pages that have their own purposes:

  • splash, which is an ad or an announcement between the initial place and your website;
  • squeeze, which asks for the user’s email and other personal info;
  • lead capture, where you harvest even more info, creating a potential client;
  • sales, which is the bottom of the funnel that needs to initiate a purchase;
  • thank you, which are mostly used as a nice gesture after filling out a form or making a purchase;
  • unsubscribe, which might persuade the client to stay if you do it right;
  • referral, which is where the clients go after other companies that recommended your business;
  • 404, which is an error page that can be done with humor and consistent with your brand.

Narrow Your Focus

Your legal practice might be offering a variety of services to the clients. Still, different people have their own needs, so maybe create several landing pages for specific customer groups with a narrow focus. For example, one mock-up can be about divorce proceedings, and another should be about personal injuries, a defense case, or any other segment.

Use Simple Forms

Of course, getting personal information from your visitors to create a potential lead is a must for every commercial website. Still, not many people want to fill out some lengthy forms that fish for data. Instead, practice shows that the simpler – the better. So, ask only for the most necessary info, like name, email, and a brief summary of the issue.

Add Relevant, High-Quality Images

This will be the first thing that the clients notice on your website. So, don’t spare any expenses on getting the best images available! Usually, having a huge picture captures the attention of any visitor and makes them stay longer. This, in turn, means that the conversion rates will be much higher.

Effective Landing Page for Lawyers

Fix Your URLs and Titles

Business owners want to be on the top of any relevant Google search. But getting on the first page of a search engine is not easy. From an SEO point of view, all of your titles and links on a website need to be optimized. It always pays off to have something customized because it also increases brand awareness.

Emphasize Your Credibility and Put a Call to Action in the End

Usually, clients look for a credible company according to their budget. You need to remind them that your legal practice is trustworthy. Include some reviews, recommendations, and your personal credentials to show that you are open to scrutiny. Also, don’t forget to encourage the visitors to take the next step and book your company for their business.


So there you have it, seven tips about creating a perfect landing page for lawyers! Of course, as your legal practice grows, you would need to create more content like this to attract new customers. Making the first impression is very important in a competitive business environment, so don’t hesitate to seek professional help with your SEO needs.